5 Reasons Philippine Call Centers Overtake India

Philippines is recognized as the world’s call center hub and the best outsourcing destination for foreign investors.
Philippines already overtook its counterpart country, India, having a higher amount of call center revenues and number of employees.
It was reported in 2010 that Philippines had $5.5 billion compared to India’s $5.3. Also, the country had more than a half million call center workers compared to India’s 330,000.
Call center outsourcing in the Philippines and India is one of both countries’ economic growth factors. Basing on the stats and with the fact that the Philippine government greatly supports the industry, the Philippines is indeed getting ahead of India.
Here are the evident reasons Philippines has overtaken India:
1. Culture Compatibility
The Filipino culture possesses several similarities to Western countries, and Filipinos tend to adapt easily to different cultures.
According to call center operators, there is a cultural compatibility between the Philippines and the Western countries, especially the US, since English is the medium used in the country’s academic institutions and the country was once ruled by the Americans for a few decades.
2. Neutral Accent
According to CCAP corporate secretary and executive director, Jojo Uligan, “When you train a Filipino to speak English, you would never know it is a Filipino. I think Americans like to talk to a person they can understand.”
Indians can speak English fluently but their native accent remains, compared to Filipinos who can immediately adapt Western English accents.
3. English Speaking Workforce
The Business Process Outsourcing (BPO) Industry in the Philippines, especially the Philippine Call Center industry, has already gained the preference of US and UK companies because of the country’s English proficiency.
Being the world’s third largest English-speaking country helps the Philippines provide the demand of manpower by the call center companies.
4. Strong Government Support
Manila and Cebu are the top two call center destinations in the Philippines and they greatly contribute to the economic growth of the outsourcing industry. Also, the Government is supporting not only these two places but also those aspiring call center sites in the country.
The Philippine outsourcing industry is being strongly supported by the government since it has helped cope with the problem of having several Filipinos leave the country to work abroad or seek better opportunities outside the Philippines.
The Philippine government is also offering subsidies to foreign investors, which attracts them to establish an outsourcing business in the country. Also, with the low-cost facilities and tax benefits, the investors are motivated to further expand their outsourcing businesses here.
This situation is contrary to India’s. India is now complaining to the National Association of Software and Services Companies (NASSCOM) for not giving much importance to their outsourcing needs.
Furthermore, the Philippine government modifies the educational programs to enhance the English language proficiency, in a way that the country could have a preparation to provide more quality workforce for outsourcing companies.
5. Hospitality and Devotion to Work
Hospitality of the Filipinos is one of the factors that attract foreign companies to do business in the Philippines.
Furthermore, John Kaplan, an American information technology specialist, said that Philippines is known as the best outsourcing destination not only because of the workers’ hospitality but also of their devotion to their work.
It is anticipated that the economic growth factors will continue since President Aquino’s government is supporting the development of the outsourcing industry.The Filipino culture possesses several similarities to Western countries, and Filipinos tend to adapt easily to different cultures.
According to call center operators, there is a cultural compatibility between the Philippines and the Western countries, especially the US, since English is the medium used in the country’s academic institutions and the country was once ruled by the Americans for a few decades.
2. Neutral Accent
According to CCAP corporate secretary and executive director, Jojo Uligan, “When you train a Filipino to speak English, you would never know it is a Filipino. I think Americans like to talk to a person they can understand.”
Indians can speak English fluently but their native accent remains, compared to Filipinos who can immediately adapt Western English accents.
3. English Speaking Workforce

Being the world’s third largest English-speaking country helps the Philippines provide the demand of manpower by the call center companies.
4. Strong Government Support
Manila and Cebu are the top two call center destinations in the Philippines and they greatly contribute to the economic growth of the outsourcing industry. Also, the Government is supporting not only these two places but also those aspiring call center sites in the country.
The Philippine outsourcing industry is being strongly supported by the government since it has helped cope with the problem of having several Filipinos leave the country to work abroad or seek better opportunities outside the Philippines.
The Philippine government is also offering subsidies to foreign investors, which attracts them to establish an outsourcing business in the country. Also, with the low-cost facilities and tax benefits, the investors are motivated to further expand their outsourcing businesses here.
This situation is contrary to India’s. India is now complaining to the National Association of Software and Services Companies (NASSCOM) for not giving much importance to their outsourcing needs.
Furthermore, the Philippine government modifies the educational programs to enhance the English language proficiency, in a way that the country could have a preparation to provide more quality workforce for outsourcing companies.
5. Hospitality and Devotion to Work
Hospitality of the Filipinos is one of the factors that attract foreign companies to do business in the Philippines.
Furthermore, John Kaplan, an American information technology specialist, said that Philippines is known as the best outsourcing destination not only because of the workers’ hospitality but also of their devotion to their work.
Furthermore, Benedict Hernandez, president of the Business Processing Association of the Philippines (BPAP), said that they will take measures to support the booming outsourcing services industry in the Philippines by maintaining its growing momentum.
About the Author
Publish on 05/02/2013
is a freelance copywriter, with majority of her work focusing on the outsourcing industry.
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