Straight from the BPO Workforce: Correcting Employee Attrition and Retention

BPO Workforce | Call Center Cebu Philippines

Nowadays, it isn't uncommon to find out that a once open-for-lease commercial unit is now occupied by a foreign-based company. No doubt — Philippines is one of the most attractive countries for outsourcing. The reasons global organisations opt for a call center in the Philippines than one in India are quite obvious. Filipinos are branded internationally for their English proficiency, versatility in terms of culture, and hard work. When it comes to call centres, many Americans or Australians find Filipinos easier to talk to than other nationalities because of their adaptation to the Western culture and their neutral accent.

The job offers from the country's top BPO sectors are even more appealing. Higher-than-usual salaries, health insurance benefits and performance incentives from these companies attract many fresh graduates and those who are struggling to make their ends meet.

Though touted for their generous compensation, BPO companies still struggle in keeping a significant number of their employees. Perhaps conflicting time zones play a huge factor in such attrition rates. Working in shifts can be very challenging especially when health issues come into play.

Although this has been highly attributed to the exodus of a considerable figure in providers of outsourcing services, there are other reasons that give the most impact to their leaving — most of which are managerial in nature.

Problem #1: Bleak career opportunities and growth.
The higher executives need to understand how important this need is for almost everyone in the organisation, especially those at the lower part of the hierarchy. People tend to overgrow their jobs if they see their true capabilities are overlooked. As long as their future is secured in the company, they'll become more motivated to perform and exceed expectations.

Problem #2: Serious ethics concerns.
The ethical issues surrounding the BPO industries in the Philippines are usually those that involve the employee's health, safety and welfare. Unattractive working hours of BPO workforce is undeniably taking a huge toll on the general health of the workforce. Also, it could give rise to a number of psychosocial issues inside and outside the workplace such as illicit workplace affairs, substance abuse and alcoholism. Other unethical concerns include flawed hiring practices and unprofessional officer conduct. Failure of the management to address these would not only promote employee attrition but also client-provider relations issues.

Problem #3: Inconsistent employee recognition and perks.
When an employee does a good job, it is just as reasonable to give him the credit that he deserves. Giving employee rewards is one way of letting the staff know how much they are valued by the company. It boosts the morale of the workforce. Other than recognising various achievements, BPO companies should also focus on motivating the employees through performance incentives, paid holidays, bonuses, provision of R & R facilities and services, company trips and team-building activities.

Every successful business magnate knows how important it is to take good care of his staff. Employees are the gems of the organisation. The challenge of the higher execs is to understand the culture of the country they're outsourcing to. Only then they will be able to successfully retain highly skilled professionals and further improve the organisation's brand.


About the Author

Publish on 01/28/2014
Regus PH - is one of the country's top provider of Manila office space, comprehensive business packages, solutions and serviced accommodation. Their business offices are currently located in Makati and Cebu City.






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Philippine Gov’t and Outsourcing Companies Aiming for Quality Manpower




Philippines is known as the best  place for call center outsourcing, and the constant growth of the Business Process Outsourcing (BPO) industry requires the country’s manpower to support this development.

Is the situation beneficial for the jobseekers in the Philippines? 

According to the Business Processing Association of the Philippines (BPAP), it turns out that the call centers in Cebu and other cities are accepting fewer applicants. Out of 100 applicants, 95 of them are turned down.

Globally known as a call center hub, the Philippines is assumed to have call center applicants who readily have proficiency in communication skills.

The country can meet the required quantity of employees needed by the call center companies; what may be wanting, however, is the quality of the employees.

According to BPAP president Benedict Hernandez, the companies cannot find the right workers.

It is not the lack of demand for power that could cause the declination of the industry but the lack of talent may be the reason, he added.

Philippines is recognized as the world’s third largest English-speaking country next to the US and UK, but the large number of Filipino jobseekers may not be enough to keep the country’s call center companies thriving.

It is not only the familiarity of the English language that could help the applicants. They also need the proficiency of the language, learning ability, speed and accuracy, and computer literacy.

The country prides itself in staying competitive and maintaining high-quality call center services.

To maintain the country’s status, BPAP applied the Global Competitiveness Assessment Tool (GCAT). This tool is used to test each applicant’s behavior, learning orientation, courtesy, empathy and reliability.

They chose GCAT to help the BPO companies in the Philippines be more effective in choosing the best people for the outsourcing services industry.

There were 19,700 students from 79 different colleges in Cebu and throughout the country who went through the screening test.

It turned out that there were only a few who passed the standard of high performers, wherein only 5% accounted for the hired applicants. Having a steady supply of quality manpower seems to be a bit of a challenge for the country’s call center industry.

The supply for manpower is not the country’s problem but the supply for quality manpower.

The country can provide workers for call centers but the industry cannot hire all of the applicants. They need to meet certain qualifications. The industry needs to sort the applicants in order to provide quality service for their valued customers and clients.

To maintain the country’s pride in its BPO industry, the government should also do their part by taking action to answer the demand for quality manpower of call center companies in the Philippines.

On BPAP’s side, Hernandez said that they will take measures to maintain the growing momentum of the booming outsourcing services industry in the Philippines.


About the Author


Publish on 06/13/2013
Jane is a freelance copywriter, with majority of her work focusing on the outsourcing industry.






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5 Reasons Philippine Call Centers Overtake India

call center philippines |  outsourcing services
Philippines is recognized as the world’s call center hub and the best outsourcing destination for foreign investors.

Philippines already overtook its counterpart country, India, having a higher amount of call center revenues and number of employees.

It was reported in 2010 that Philippines had $5.5 billion compared to India’s $5.3. Also, the country had more than a half million call center workers compared to India’s 330,000.

Call center outsourcing in the Philippines and India is one of both countries’ economic growth factors. Basing on the stats and with the fact that the Philippine government greatly supports the industry, the Philippines is indeed getting ahead of India.

Here are the evident reasons Philippines has overtaken India:

1. Culture Compatibility

The Filipino culture possesses several similarities to Western countries, and Filipinos tend to adapt easily to different cultures.

According to call center operators, there is a cultural compatibility between the Philippines and the Western countries, especially the US, since English is the medium used in the country’s academic institutions and the country was once ruled by the Americans for a few decades.

2. Neutral Accent

According to CCAP corporate secretary and executive director, Jojo Uligan, “When you train a Filipino to speak English, you would never know it is a Filipino. I think Americans like to talk to a person they can understand.”

Indians can speak English fluently but their native accent remains, compared to Filipinos who can immediately adapt Western English accents.

3. English Speaking Workforce

call center philippines |  bpo company
The Business Process Outsourcing (BPO) Industry in the Philippines, especially the Philippine Call Center industry, has already gained the preference of US and UK companies because of the country’s English proficiency.

Being the world’s third largest English-speaking country helps the Philippines provide the demand of manpower by the call center companies.

4. Strong Government Support

Manila and Cebu are the top two call center destinations in the Philippines and they greatly contribute to the economic growth of the outsourcing industry. Also, the Government is supporting not only these two places but also those aspiring call center sites in the country.

The Philippine outsourcing industry is being strongly supported by the government since it has helped cope with the problem of having several Filipinos leave the country to work abroad or seek better opportunities outside the Philippines.

The Philippine government is also offering subsidies to foreign investors, which attracts them to establish an outsourcing business in the country. Also, with the low-cost facilities and tax benefits, the investors are motivated to further expand their outsourcing businesses here.

This situation is contrary to India’s. India is now complaining to the National Association of Software and Services Companies (NASSCOM) for not giving much importance to their outsourcing needs.

Furthermore, the Philippine government modifies the educational programs to enhance the English language proficiency, in a way that the country could have a preparation to provide more quality workforce for outsourcing companies.

5. Hospitality and Devotion to Work

Hospitality of the Filipinos is one of the factors that attract foreign companies to do   business in the Philippines.

Furthermore, John Kaplan, an American information technology specialist, said that Philippines is known as the best outsourcing destination not only because of the workers’ hospitality but also of their devotion to their work.

It is anticipated that the economic growth factors will continue since President Aquino’s government is supporting the development of the outsourcing industry.

Furthermore, Benedict Hernandez, president of the Business Processing Association of the Philippines (BPAP), said that they will take measures to support the booming outsourcing services industry in the Philippines by maintaining its growing momentum.    

About the Author


Publish on 05/02/2013
Jane is a freelance copywriter, with majority of her work focusing on the outsourcing industry.

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